Media vs. Meat… Pink Slime Ground Beef is Socially Unacceptable

Written by Grant Roberts. Posted in Unified News

The Nations largest supermarket chain Kroger just announced that its 2,435 stores are joining the list of grocers who will not sell pink slime / or what the USDA and Beef Products Inc. prefer to call “lean, finely textured beef” (LFTB).

This is my fourth straight blog on the topic … and I am tickled pink – which is a lot better than being pink slimed – with the public outcry and response from retailers of ground beef products.

The unfortunate truth is that if you eat ground beef you more than likely have been slimed as it is estimated that pink slime is in 70% of all ground beef sold in America. Regardless, the unapologetic USDA stands by it position that is was under no obligation to tell consumers they were eating remnants of the carcass that were previously destined for dog food. Instead they purport that (LFTB) aka Pink Slime that consists of the scraps being heated and treated with commercial grade cleaning ammonia because of the high susceptibility to E. coli, salmonella other bacteria is safe to eat and is considered beef therefore requires no additional labeling or warnings.

Kroger however was quick to reverse its position following Safeways announcement yesterday. Previously Kroger intended to sell both forms of ground beef with and without the additive – but ultimately decided to stop buying pink slime altogether.

“Our customers have expressed their concerns that the use of lean finely textured beef – while fully approved by the USDA for safety and quality – is something they do not want in their ground beef,” “As a result, Kroger will no longer purchase ground beef containing lean finely textured beef.”

The obvious question Kroger asked and answered is: Who would actually choose to eat pink slime?

This is where you come in… the USDA who felt it unnecessary to inform the public they are consuming beef that was formerly unfit for human consumption – just days ago dues to public pressure the USDA announced they will allow schools to opt out of pink slime meat program if they prefer 100% fresh ground beef. Why is this an option? The public is speaking out – stop feeding us and the children of this country pink slime infused meat!

The USDA says lean finely textured beef is beef and therefore does not require special labeling regardless of the chemical processing. Even though they are mixing the pink slime with fresh ground beef much like a drug dealer uses cutting agents in cocaine to boost profit. If that isn’t bad enough, the USDA is also trying to tell us that the ammonia treated beef being ADDED to fresh ground beef is not an additive?

The day the head of the USDA Tom Vilsack appears on national TV and consumes the entrails treated with ammonia by itself (without adding it to fresh ground beef) for breakfast lunch and dinner – then it will in fact not be an additive.

To get pink slime out of schools entirely sign the petition.

Social media is working. Due to public demand McDonalds and Burger King stopped using pink slime as of January 2012.

A&P, Costco, Target and Whole Foods said they have never sold ammonium hydroxide treated beef.

HEB, Publix, Safeway, Kroger, Stop & Shop, Food Lion and Supervalu that owns and operates Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Shaw’s/Star Market, Shop `n Save and Shoppers Food & Pharmacy have all joined the ranks of grocers refusing to buy and sell pink slime infused beef.

Wal-Mart a major player in food sales said that Walmart and Sam’s Club stores will begin selling meat that doesn’t contain the additive but did NOT say whether or not it would stop selling ammonia treated altogether.

I am not sure cornering the market on pink slime will pay off for the giant retailer Walmart… I think it is safe to say that they too will be denouncing pink slime in the very near future as consumers continue to vote with their forks.

© 2012 – Copyrights Grant Roberts, All Rights Reserved



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Grant Roberts

Grant Roberts is recognized as one of Hollywood’s most successful trainers/nutritionists and lifestyle coaches. Roberts received international acclaim following his work with actress Hilary Swank who captured an Oscar® for her performance in the Clint Eastwood film - Million Dollar Baby. Grants clients include Academy Award® winning actors, leaders of industry, world champion athletes, he is a consultant to the US military.

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