Flavored “Milk to Go” Becomes a “Reality”

Written by Grant Roberts. Posted in Nutrition News

It’s hard to imagine Reality TV actually contributing anything positive to society but the power television for once has been harnessed to promote good health. Jamie Oliver host of The Food Revolution a program with a mission to improve the quality of school meals and nutritional education was instrumental in influencing the LAUSD to ban flavored milk through a petition signed by parents demanding change.

Effective July 1, 2011, chocolate and strawberry flavored milk will no longer be available to 680,000 students enrolled in the Los Angeles Unified School District (LAUSD).

Kudos to my friend Jamie Oliver who is making great strides in educating the students and their families regarding the dangers of over-consuming sugar which is a leading contributor to obesity, heart disease and type 2 diabetes (formerly known as adult-onset diabetes but changed due to an overwhelming number of children now afflicted with “diet onset” diabetes)
Removing flavored milk is another more positive step towards improving the long-term health and habits of our youth. In January 2004, the LAUSD banned soda pop from being sold in school stores, cafeterias and vending machines. The soda ban came about as a result of a concerted effort by parents, teachers and healthy food advocates. An influential factor was delivering board members of the LAUSD a full size mason jar of sugar each week that represented the needless amount of sugar a teenage student consumed each week if they drank only two sodas a day.

Sugar clearly is problematic, despite the sugar industries audaciously irrational claim that there is “no evidence whatsoever” that sugar is related to diseases like obesity or diabetes.
To make sugar sound healthful industry uses healthful sounding words like “energy” when the reality is sugar provides no nutritive value or satiety and plays havoc with insulin production that ultimately lead to more cravings and a vicious cycle of empty “energy rich” calories that convert to fat being consumed as we idly watch the nations obesity rates, and incidence of diabetes and metabolic syndrome steadily climb.

60% of the milk consumed in the five year $100 million dollar dairy contract with the LAUSD was either chocolate or strawberry flavored milk
So it should come as no surprise that the dairy industry is attempting to justify their sugar laden product, stating that the sugar is an acceptable trade off because it gets kids to drink milk?

Due to decades of brainwashing consumers coupled with the Dairy Producers lobbyist influence over the USDA’s heavily biased and liberal dairy consumption recommendations, some organizations and individuals are questioning the LAUSD’s decision to ban of flavored milk, citing references contained in studies funded by the Milk Processor Education Board that suggests children may stop drinking milk altogether because they only liked the flavored kind.

In fact the Milk Processors funded study actually proved it. In a study of 58 elementary and secondary schools on days when only white milk was offered, milk consumption dropped an average of 35% with some schools experiencing more than a 50% decline in milk consumption.

I for one hope that that kids actually receive a fact based education regarding foods and beverages and are not coaxed into drinking sugar just to sell more milk products, instead decide on their own and chose to drink the one beverage that is historically and unquestionably beneficial and essential to life – water!


In studies not funded by the Milk Industry we see evidence that milk is not the miracle product the industry professes it to be. These studies show a direct link to milk and diabetes (This is plain white milk without the added sugar of flavored milk). Milk contains lactose a large sugar molecule that is made up of two smaller sugar molecules, glucose and galactose.

First of all Vitamin D is added to milk, because milk is a relatively low natural source. So why not just add vitamin D and calcium in supplement form to your children’s diet instead of drinking milk.


Vitamin D is readily available in the American diet or can be obtained from being outdoors with casual exposure to sunlight. As for calcium, there are plenty of natural, rich and nutritious sources of calcium. The Harvard School of Public Health agrees, “ Calcium is important, but milk isn’t the only, or even best, source.” And list some of the best sources:

See article: Harvard School of Public Health

I remind you as far as nature goes… milk is not part of it. At least not cow’s milk, has a humans have survived since the beginning of our time as a species with the aid of mothers’ milk and shifted to water once solid food was introduced.


Got Milk? Got Diabetes? Got Cancer?

What could possibly go wrong from consuming milk from a cow? Dairy cattle are a creation of selective breeding, domesticated, artificially inseminated and pumped full of growth hormones, rBGH and estrogen, to amplify milk production (ever wonder why young human girls seem to be maturing faster), to ward of infection and reduce stress from the incessant suction of milking cattle are administered penicillin and other powerful antibiotics and pain killers along with what the USDA terms “acceptable levels” of blood and pus that all is a part of milk fed to humans.

Harvard University Gazette Hormones in Milk Can be Dangerous

What’s in Your Milk

I remind you as far as nature goes… milk is not part of it, at least not cow’s milk. 60% of the world’s population is lactose intolerant experiencing mild to severe symptoms following the consumption of dairy products. In fact scientists suggest that we shouldn’t presume that lactose intolerance is a disease because it is normal for humans not to digest milk after weening because humans stop producing lactase the enzyme that allows babies to digest milk. It is instead a genetic mutation for the minority of adults who are not afflicted negatively after consuming milk ( the problem is many with mild symptoms are unaware of the damage until it is too late). Humans have survived since the beginning of our time with the aid of mothers’ milk and shifted to water once solid food was introduced.

Cow’s milk has only been consumed by humans over the last 10,000 years, a mere blink of time in the scope of human history. How did we ever survive without cow’s milk?

The answer: just fine… in fact better than fine.

© 2011 Copyrights Grant Roberts, All Rights Reserved

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Grant Roberts

Grant Roberts is recognized as one of Hollywood’s most successful trainers/nutritionists and lifestyle coaches. Roberts received international acclaim following his work with actress Hilary Swank who captured an Oscar® for her performance in the Clint Eastwood film - Million Dollar Baby. Grants clients include Academy Award® winning actors, leaders of industry, world champion athletes, he is a consultant to the US military.

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